Best Practices for sales teams, advertisers

Best Practices Check List

• Revenue Best Practice Check List

Sales material

• Sun Media sales flyers
• IU Rate/Sales flyer
• Great sales flier for multiple papers
• Great idea for packaged sales
• F2F sample rate card and sales flyer
• Sales Flyer for Friends2Follow

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Overcoming objections

• Social media can have a big influence on purchase decisions, if done right.
• Why would I need F2F on your site when I can do cheap Facebook promoted posts?
• Friends2Follow is an Excellent Advertising Opportunity for MOST Customers

Using social media

• Infographic: How often should you post on social media?
• How four top publishers use Facebook for video
• Build Better Facebook Videos by Using Insights Data
• Optimal Lengths for Every Social Media
• How to create a Facebook Business Page (with video)
• 5 ways to attract targeted facebook fans for your business

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Facebook limits advertisers' ability to reach fans

• Likes no longer good enough as "see first" takes over
• Articles about Facebook reducing organic (i.e. free) reach