Organic Reach is in Decline— Here’s What You Can Do About It

It’s no secret that most social platforms operate on a pay-to-play
model for brands. But there are still many ways to improve your
organic reach.

When it comes to organic reach, not a lot has changed over the
past few years. The average number of people who see posts on
social media that aren’t backed by ad dollars is still low.

It’s no secret that most social platforms operate on a pay-to-play
model for brands. The average reach of an organic post on a
Facebook Page hovers around 5.20%. That means roughly one in
every 19 fans sees the page’s non-promoted content. The easiest
way to boost distribution and direct sales is to boost your ad
budget.

As a result, businesses often underestimate the importance of
organic marketing. But organic social is the foundation that your
ad strategy rests on.

Behind every successful ad campaign with
high paid reach is a consistent and creative social media
presence that strengthens the brand, relationships, and trust.
With ad budgets down, competition for organic reach is up. To
stay on top, the best brands will be the most creative.

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