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For Major Publishers, Facebook Referral Traffic Passes Google Again

Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy.

According to new data from Parse.ly — a content analytics platform serving some of the biggest publishers on the internet — the social network passed Google as the leading source of referral traffic in June and in July extended its lead to three percentage points, 38.2 percent to 35.2 percent.

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