2014 Research on best practices for wording and rhetorical craft

As Derek Thompson of The Atlantic pointed out in a February 2015 post, the click-through rate for links shared on Twitter can be shockingly low, and little Web traffic is typically yielded by publishing sites, despite the superficial appearance of a frenzy of viral activity throughout Twitter’s ecosystem.

Likewise, in a first-of-its-kind big data study on the dynamics of Twitter — a 2014 paper titled “The Structural Virality of Online Diffusion” — Stanford’s Sharad Goel and Ashton Anderson and Microsoft Research’s Jake Hofman and Duncan J. Watts come to similar conclusions.

See the complete article on JOURALIST'S RESOURCE.

As Derek Thompson of The Atlantic pointed out in a February 2015 post, the click-through rate for links shared on Twitter can be shockingly low, and little Web traffic is typically yielded by publishing sites, despite the superficial appearance of a frenzy of viral activity throughout Twitter’s ecosystem.

Likewise, in a first-of-its-kind big data study on the dynamics of Twitter — a 2014 paper titled “The Structural Virality of Online Diffusion” — Stanford’s Sharad Goel and Ashton Anderson and Microsoft Research’s Jake Hofman and Duncan J. Watts come to similar conclusions.

- See more at: http://journalistsresource.org/studies/society/social-media/twitter-sharing-tweet-wording-best-practices?utm_source=JR-email&utm_medium=email&utm_campaign=JR-email#sthash.pwZWl1g6.dpuf