As Derek Thompson of The Atlantic pointed out in a February 2015 post, the click-through rate for links shared on Twitter can be shockingly low, and little Web traffic is typically yielded by publishing sites, despite the superficial appearance of a frenzy of viral activity throughout Twitter’s ecosystem.
Likewise, in a first-of-its-kind big data study on the dynamics of Twitter — a 2014 paper titled “The Structural Virality of Online Diffusion” — Stanford’s Sharad Goel and Ashton Anderson and Microsoft Research’s Jake Hofman and Duncan J. Watts come to similar conclusions.
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As Derek Thompson of The Atlantic pointed out in a February 2015 post, the click-through rate for links shared on Twitter can be shockingly low, and little Web traffic is typically yielded by publishing sites, despite the superficial appearance of a frenzy of viral activity throughout Twitter’s ecosystem.
Likewise, in a first-of-its-kind big data study on the dynamics of Twitter — a 2014 paper titled “The Structural Virality of Online Diffusion” — Stanford’s Sharad Goel and Ashton Anderson and Microsoft Research’s Jake Hofman and Duncan J. Watts come to similar conclusions.
- See more at: http://journalistsresource.org/studies/society/social-media/twitter-sharing-tweet-wording-best-practices?utm_source=JR-email&utm_medium=email&utm_campaign=JR-email#sthash.pwZWl1g6.dpuf